Client
Marvin Behavioral Health
Lifecycle Email Marketing
Email Strategy + Optimization
HTML Email Development
About
Marvin Behavioral Health is a modern mental health platform that partners with employers to provide accessible, high-quality care to their employees. The brand balances clinical credibility with warmth, trust, and clarity across all customer communications.
I have partnered with Marvin across multiple phases of their email program, supporting both strategic planning and hands-on execution. My work includes lifecycle strategy, flow development, and ongoing optimization, as well as coding responsive HTML emails to ensure accessibility, brand consistency, and performance across devices and inboxes. I collaborate closely with cross-functional teams to refine messaging, improve engagement, and continuously test and iterate on creative, timing, and structure. The result is a thoughtful, scalable email program that supports both member activation and long-term engagement.
Case Study
Accelerated Trigger Flow for Engaged Users
Objective
Improve activation by tailoring triggered messaging for users who showed intent through launch email engagement.
Approach
Used launch email engagement signals to differentiate messaging paths, fast-tracking users who opened or clicked into a more focused trigger flow with clearer next steps and reduced friction.
Execution
Built conditional logic based on launch email engagement
Routed engaged users into an accelerated trigger experience
Optimized timing, content hierarchy, and CTAs
Coded and QAed responsive HTML emails
Results
Higher activation and engagement
More relevant lifecycle messaging without added volume
Key Takeaway
Leveraging campaign engagement to inform trigger flows improves relevance and performance.