About

BYOU Jewelry is a modern, feminine jewelry brand centered on self-expression and everyday luxury. The brand’s aesthetic is clean, minimal, and intentionally styled to let each piece feel personal and meaningful.

I partnered with BYOU Jewelry to establish the foundation of their email program, setting up core lifecycle flows to support customer onboarding and retention. Alongside flow development, I provided ongoing support for content creation and graphic design across email and marketing touchpoints. My work helps ensure a cohesive brand presence while supporting consistent, conversion-focused communication with customers.