About

Shop With Belen is a fashion and lifestyle brand rooted in bold styling, expressive visuals, and a strong creator-driven point of view. The brand’s aesthetic is playful, confident, and trend-forward, with an emphasis on standout pieces that feel personal and intentional.

I partnered closely with the founder to lead creative direction and email marketing strategy, designing visually distinctive campaigns that translate the brand’s personality into a high-performing email channel. My work spans concepting, graphic design, and layout development, as well as planning campaign cadence, testing creative approaches, and optimizing performance. The result is an email program that balances strong visual storytelling with clear conversion goals.