About

American Threads is a modern, trend-driven fashion brand known for its feminine aesthetic and elevated, editorial-inspired visuals. The brand blends everyday wear with statement pieces, creating a style that feels effortless, current, and distinctly “Threads.”

I began working with the brand as a lead graphic designer and later expanded into email marketing—supporting campaign design, flow development, technical execution, and strategic optimization. Today, I help shape a cohesive, conversion-focused email program that blends strong visuals with thoughtful lifecycle strategy.